Rebranding
The upscale hotel company of Swiss heritage now has 69 hotels in operation and 31 in development of which nine will open this year. From January 2013, the company will manage its first hotel with 282 rooms in Paris’ Neuilly. Also to be launched in 2013 on Hainan Island, South China, is the 380-room Mövenpick Resort & Spa, Phoenix Island, Sanya.
February 7, 2012
Property to be renovated and reopened as OZO at the Wesley late 2012.
November 16, 2011
The resort to be rebranded as Outrigger Phi Phi Island Resort and Spa.
ibis now keystone of its economy portfolio; ibis to be mega brand with three brand spin-offs
September 7, 2011
Refreshed branding given to group’s Pan Pacific and PARKROYAL brands.
June 22, 2011
Meet You There campaign intended to highlight the company’s recent multi-billion dollar rebranding effort.
Thailand hotel management company to rebrand the Herathera Island Resort under its flagship Amari brand.
November 3, 2010
Hotel set to be rebranded under the luxury operator’s mid-market Traders brand.
Carlson to undertake extensive renovation and repositioning of property prior to reopening.
September 15, 2010
More than 30 hotels to be classed under brand over the next two years.
