Loyalty programs
November 23, 2011
Loyalty solution firm Market Metrix lists the hotels currently scoring highest in loyalty effectiveness.
March 1, 2011
This paper from loyalty solutions provider The First Club looks at the state of the loyalty industry and what lies in its future.
More than half of travellers prefer to check loyalty programs and balances online rather than use other methods, according to new findings from Loylogic.
Cornell author lists 10 ideas that hotels can use to enhance return business by making more use of their loyalty programs.
