Branding
HMA predicts some of the brands likely to be in the spotlight over the next 12 months.
January 11, 2012
First property under upscale hotel chain expected within the next six months.
January 4, 2012
Rebranding of properties following termination of management agreement.
US$2mn invested in campaign aimed at promoting development in the region of its Radissson Blu brand.
Forget product, it’s all about creating that special experience, says branding expert Lulu Raghavan in the last in this series of articles.
Company seeks to double number of New World Hotels in region, and plans to launch new premium brand.
Branding expert Lulu Raghavan outlines the key strategies for building strong brands.
September 8, 2010
Hilton beats Shangri-La and Hyatt to score highest ranking in terms of brand reputation among consumers.
New name and logo revealed for Hilton Worldwide’s flagship brand.
In the second of this series of exclusive comments, branding expert Lulu Raghavan asks are you listening to your guests, and explains why if not, you should be.
