Communications professional Jim Sullivan lists the right and wrong way for hotels to go about issuing press releases.

Capturing and continuing to capture people’s attention about your property is an important part of a hotel’s success. PR expert Jennifer Rodrigues lists four ways to stand out from the crowd.

PR expert Jennifer Rodrigues outlines the five steps a hotel needs to take to communicate in a crisis.

Ho joins luxury hotel group from international beauty brand Estée Lauder.

PR and marketing expert Ellen Eason highlights the importance of a good PR campaign in helping hotels to stand out from the crowd.