Published on Hotel Management Asia (http://hma.hotelworldasia.com)

IHG takes swipe at Hilton with new loyalty promotion

By Michele Howe
Created 08/02/2010 - 1:13pm

IHG takes swipe at Hilton with new loyalty promotion

By HMA Staff 08 February 2010
tags: Hilton [4] IHG [5] loyalty [6]

InterContinental Hotels Group has launched a new loyalty campaign that takes a deliberate swipe at a competitor.

Under its ‘luckiest loser’ program, IHG is offering to give out more than 400 million loyalty points to disgruntled customers in Hilton’s loyalty programme.
 
Hilton recently raised the number of points required for a free night at one of its hotels under its Hhonors programme – effectively devaluing members’ points by about 20%.
 
Under the IHG promotion, the member with the highest-verified Hilton points balance gains two million IHG Priority Club points – enough for about 80 free stays at InterContinental hotels.
 
“If you want your loyal customers to stick with you during tough times, it’s vital to show you appreciate them and give them more value, not less,” said Tom Sneddon, chief marketing officer, IHG.
 
 

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[1] http://hma.hotelworldasia.com/content/ihg-takes-swipe-hilton-new-loyalty-promotion#comment
[2] http://www.digg.com/submit?url=http://hma.hotelworldasia.com/content/ihg-takes-swipe-hilton-new-loyalty-promotion&title=IHG takes swipe at Hilton with new loyalty promotion&bodytext=Company offers to replace Hilton customers’ lost points with points under its own loyalty programme.
[3] http://hma.hotelworldasia.com/print/490
[4] http://hma.hotelworldasia.com/tag/Hilton
[5] http://hma.hotelworldasia.com/tag/IHG
[6] http://hma.hotelworldasia.com/tag/loyalty