Published on Hotel Management Asia (http://hma.hotelworldasia.com)

Hotel operators in Asia Pacific most optimistic, reports Horwath

By Michele Howe
Created 11/10/2010 - 11:54am

Hotel operators in Asia Pacific most optimistic, reports Horwath

By HMA Staff 11 October 2010
tags: Horwath [4] Horwath Global Hotel Market Sentiment survey [5] market indicators [6] performance [7]

Hotel operators in the Asia Pacific region are the most optimistic in terms of market sentiment, according to the latest survey results from hospitality consultancy firm Horwath.

Asia Pacific, the region that has been the least affected by the Global Recession, remains the most optimistic with a survey score of 52, according to Horwath’s latest Global Hotel Market Sentiment survey.
 
Globally, hotel operators continue to believe that the recovery in operating performance is on track but remain cautious, the survey found.
 
 
Overall results at a glance: (-150 - +150)
Global Sentiment
 
 
 
 
 
February 2009
July 2009
February 2010
August 2010
 
 
 
 
 
Oceania
-34
-48
41
52
Europe
-36
-55
4
15
Asia
-41
-41
48
46
Americas
-25
-28
21
8
Africa / Middle East
-20.7
-22
43
7
Global Total
-35
-44 
27
29
 
“The way the regional results in the survey mirror the wider economic picture is extremely interesting and shows how interlinked the industry is to wider economic industry trends. We see an acceptance in the results that there are no quick fixes and that the upturn will be a long hard road,” said Damien Little, a director of Horwath HTL in China, and founder of the survey.
 
The Global Hotel Market Sentiment survey, which is conducted twice yearly by the hospitality consultancy firm, focuses on four questions, the performance of your local market, the performance of your own property, the effect of various macro-economic drivers and the effect on four key market segments.
 
Points are assigned to each response and compounded accordingly. The index uses a scale of negative 150 to positive 150 in which negative 150 indicates a state of absolute pessimism, zero indicates unchanged expectations and plus 150 indicates a very optimistic outlook.
 
 
Related content
Horwath’s last Global Hotel Market Sentiment survey (published February 2010) [8]

ha+d online International Hotel Investment Forum Hotel&Modtel Management Russia & CIS HOTEC

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