White Paper: Win or Lose

By Market Metrix 18 April 2012

Win or Lose, it's the Experience that Gamblers Value Most

Gambling has existed since ancient times with evidence suggesting that even the earliest caveman was a gambler. Many believe that gambling is taking risks, which is simply an extension of human behaviour. But at its heart, gambling is a rather paradoxical behaviour because.. most gamblers lose. The pure randomness of gaming -- slots, roulette, craps -- makes no sense unless you believe in luck.

So why do people continue to play when the overwhelming likelihood is that they will lose money? It is widely known that ‘the house always wins’. Whether you are gambling on horseracing, blackjack or roulette, the odds will ensure a steady profit for the casino.

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