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White Paper: What is more important than location in selecting a hotel?

White Paper: What is more important than location in selecting a hotel?

By HMA Staff 19 March 2010
tags: Market Metrix selection criteria white paper

What is more important than location in selecting a hotel?

Are location, location, location the three most important things that determine the success of a property? The purpose of a recent Market Metrix global study of the hotel industry was to analyze the reasons why guests select a particular hotel. The results of this study offer insight into the current behavior of hotel guests and the corresponding market opportunities.
 
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