White Paper: Social Media for Management Companies and Brands
29 July 2010
Social Media for Management Companies and Brands
In the social media universe, all roads lead to community, connection and conversation…and in hospitality sales, hopefully conversion. This new frontier is a place that thrives on authentic communication and transparent relationships, where brands and independents can build trust, collaboration, authority and buzz.
Many say that the social web is the future of marketing. According to Forrester, 86 percent of marketers surveyed believed social media was the most popular emerging channel and would increase more than any other marketing tool over the next three years. Further supporting that claim, the research company predicts that social media will generate $935 million in 2010, and by 2014, that number will soar to over $3.1 billion.
At this very moment, however, social media is a dominant force to be understood, embraced, and implemented as an integral part of the marketing mix. Representing a fundamental shift in how people are using the Internet, it has changed the way we get and share information.
Driven by a consumer focus, it’s about listening, learning and participating in conversation with consumers where they are, widening brand reach and building relationships one person and one network at a time as customers are connecting, reviewing and exchanging with others.
Therein lies the opportunity be a worthy participator and contribute in meaningful ways. If you’re ready to leverage the power of social media, let the engagement begin.
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| Attachment | Size |
|---|---|
| TIG_Global_Social_Media_for_Management_Companies_and_Brands.pdf | 2 MB |
