Samui Hotel Market Update 2010

“The first half of 2010 suggests that a sustainable recovery for Samui tourism has begun despite the Bangkok political events in the final months of the period.

A recovery in overseas visitors hit new highs as international flights rose 21% from 2008. Tourist arrivals recorded an 8% increase from the same period of 2008. Wholesale gains made from 2009 were due in part to weak demand posted in the early part of last year.

The upswing translated to an improvement in hotel wide performance as the market saw an approximate US$25.5 million increase in room revenue compared to H1 2009.

Key metric RevPAR soared 24% over the same period last year driven by a moderate occupancy increment of 5% and a substantial, rate-driven recovery of 13%.

Prospects for H2 2010 remain dynamic with the potential for topspin,” says C9 Hotel Works managing director Bill Barnett.

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