White Paper: Boutique Hotel Segment
18 January 2012
Boutique Hotel Segment – The challenge of standing out from the crowd.
Boutique hotels are generally associated with being design-oriented hotels that have no more than 100 rooms and provide a trendy and unique experience at an upscale level. The term ‘lifestyle’ has emerged in association with boutique hotels as they have evolved. Lifestyle hotels also provide a unique experience within a trendy and cool environment while the product itself is on a larger scale with over 100 rooms.
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