White Paper: The always-connected traveller – How mobile will transform the future of air travel
17 July 2012
Mobile is an unstoppable force set to transform the traveller experience. In a mature industry such as aviation, it is crucial to combine a seamless customer experience and loyalty program with the ability to differentiate. Mobile services give airlines new opportunities to achieve both.
Furthermore, whilst mobile is not widely used for revenue generation today, the channel is undoubtedly the most intimate and flexible way to interact with a customer, offering the ability to deliver tailored offers at any stage of the travel process.
We are seeing increasing numbers of our airline partners seeking to understand how they can innovate with mobile and many are planning a phased roll-out of new services to their customers. In this white paper, Norm Rose – writing for Travel Tech Consulting Inc. and Amadeus – focuses on providing guides on how to better make those strategic decisions, while providing insight into traveller wants and needs.
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