Turner Media Solutions/Holiday Inn: Strong growth trend for family holidays in Asia Pacific
18 June 2012
Findings from the inaugural Asia Pacific Family Travel 2012 survey indicate that families on vacation are prepared to spend even more than they already do. According to the survey conducted across key cities in seven Asia Pacific markets, an estimated 44 million people travel on family holidays every year – chalking up an annual spend of US$29 billion.
Respondents in the survey also indicate that they are prepared to spend even more per trip, auguring well for the huge opportunities for the travel and hospitality industry in this region.
Turner Media Solutions garnered independent opinion from 10,000 individuals in Singapore, Malaysia, Indonesia, Thailand, the Philippines, India and Australia. Estimated statistics and projections were formulated based on their feedback and pertain to the markets surveyed.
As many as 74 percent of respondents in the survey said they travel with family members aged 19 and below, and two-thirds of respondents travel with children aged 14 and below.
Other key findings highlighted in the survey include:
51 million trips are made each year on family vacations
44 million people spend US$29 billion (Domestic: US$11.75 billion; International: US$17.13 billion)
International travel is expected to see considerable increases in 2012: Indonesia (20 percent); Malaysia (38 percent); Philippines (81 percent)
Singapore, Malaysia, Thailand, Indonesia, the Philippines and India will remain popular destinations for family travellers, with growth expected from North Asia and regions outside Asia
Typically, the length of stay for domestic family travel is four days, whilst the length of stay for international family travel is eight days