Travel and hospitality trends from IHG02 May 2012
IHG: Top travel and hospitality trends in 2012 and beyond
The remapping trend looks at how our travel and lifestyle patterns are changing and the impact this is having upon urban areas. For example, as we see the rise in populated areas outside of main city centres, smaller cities are being developed. Spas are more likely to be seen in an urban area now over a country retreat and we will see an increase in small communities around airports.
Brain Spa looks at our growing appetite to expand and keep our intellect in good health – in fact we are prepared to travel for it. Forbes has tipped the market for goods and services that claim to enhance IQ as the next trillion dollar industry and Brain Fitness software is already worth $265 million in the US.
This trends looks at a new type of luxury – it no longer means high-cost but more ‘everyday indulgence’. It looks at how brands are co-creating with customers to offer these indulgences and how we are much more prone to ‘borrowing’ and not ‘buying’ one-off luxury items. As airport turnover goes through the roof – one of these ‘indulgences’ has been identified as the increase in shopping at airports