Swissôtel Hotels & Resorts links up with Arabian Etihad Airlines
20 July 2010
Hotel chain Swissôtel Hotels & Resorts has entered into a partnership with airline company Arabian Etihad Airlines.
Under terms of the deal, members of the Etihad frequent flyer programme Etihad Guest can collect miles worldwide when they stay in one of the 28 Swissôtels.
“This new partnership expresses our appreciation of our Arabian guests,” said Swissôtel Hotels & Resorts vice president marketing and sales, Petra Götting. “The Middle East is an important market offering us steadily growing potential. We are also opening at the start of next year our first hotel in this region, the Swissôtel Makkah in Saudi Arabia, another good reason to cooperate with a successful Arabian airline.”
Other hotel and airline tie-ups include Hilton Worldwide and Virgin America, which in December last year launched a cross-promotional partnership based on loyalty points, and Wyndham Hotel Group and Aeromexico, which runs a similar program.
