STR Global: 2012 Global Profitability Results (Preliminary Data)

STR Global: 2012 Global Profitability Results (Preliminary Data)

By STR Global 04 July 2012
 
STR Global, a provider of market data to the world's hotel industry, has released the preliminary data of the Annual Profitability Survey 2012 for selected cities. Now in its 14th year, the survey contains detailed data on hotel revenues and costs, showing the dynamic evolution of the sector by city, country and region.
 
In Buenos Aires, Argentina, GOP per occupied room (GOPPOR) ratio in US dollars increased 3.9 percentage points year on year to 29.9 percent share of total revenue. The growth was led by increases in occupancy, average daily rate (ADR) and improvement in food-and-beverage profit, which saw total F&B revenue increasing by $15.91 per occupied room (POR) year on year. During the same period, total F&B cost increased by $6.73 POR.
 
In Europe, GOPPOR ratio in Warsaw, Poland, and Berlin increased by 2.2 percentage points and 0.5 percentage points, respectively, compared to the previous year. The growth in Warsaw was led mainly by an increased ADR (+2.1 percent), as well as declining rooms payroll and related expenses by 6.1 percent POR. In Berlin, GOPPOR growth was led in 2011 by increased total revenues (+ EUR7.21 POR) year on year, benefiting from a relatively low increase in rooms payroll and related expenses (+ EUR0.33 POR) and undistributed operating expenses (+ EUR0.12 POR).
 
In China, Tianjin GOPPOR increased by 19.5 percent year on year in 2011 as RevPAR grew by 18.2 percent. Tianjin reported increasing rooms department profit (+2.4 percent) whilst F&B profit declined by 8.8 percent. In Delhi, India, declining rate and occupancy in 2011 led the city RevPAR to decrease year on year by 14.2 percent to $114.53. As a result, room department profit POR declined by US$22.08, leading GOPPOR to decrease by 16 percent.
 
In Egypt, Sharm el Sheikh saw total revenues POR declining to US$118.69 (-21.7 percent) in 2011 as the Arab Spring impacted the leisure destination. With declining revenues, the destination saw rising costs. Total room costs rose 13.8 percent POR, and total F&B costs increased 8.4 percent POR. As a result, GOP declined by $46.77 POR.
 
STR Global provides clients, including hotel operators, developers, financiers, analysts and suppliers to the hotel industry, access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia/Pacific and South America.

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