Starwood to open seven new Sheraton hotels in China
27 June 2011
Starwood Hotels & Resorts has announced plans to launch seven new hotels in China under its Sheraton brand before the end of September. The announcement comes during a month-long relocation of senior Starwood executives to Shanghai.
In the next two years, nearly half of all new Starwood hotels slated to open in China will fly the Sheraton flag, the company stated. The news openings include a second Sheraton hotel in Beijing and Xian, and a first in Chongqing, Yantai, Guangzhou, Zhenjiang, Wanning and Hangzhou. With the new properties, Sheraton will have 42 hotels in China by year end, moving Starwood closer to its goal of operating 100 hotels in China by the end of 2012.
“The remarkable success of Sheraton in China continues to drive Starwood’s growth and widen its position as the country’s leading operator of four and five star hotels,” said Hoyt Harper, global brand leader for Sheraton Hotels & Resorts. “Sheraton is focused on meeting the needs of Chinese travelers within China, as well as across our portfolio of more than 400 hotels around the world.”
Starwood recently announced plans to open one new hotel every two weeks in China in 2011.
Miguel Ko, chairman and president of Starwood’s Asia-Pacific Division, added: “The rich legacy of the Sheraton brand in China has given Starwood a considerable head start in this fertile market, where we now have 74 hotels flying eight of Starwood’s nine brand flags and another 90 in development. We attribute our success in China to our longstanding native Chinese teams plus our strong relationships with local owners who recognize the tremendous benefits of joining the Starwood network.”
Read on for details of the new properties
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