Starwood launches personalized travel program for Chinese travellers
13 July 2011
Starwood Hotels & Resorts Worldwide this week launched a program of initiatives designed to serve the unique preferences of Chinese travellers.
Under the program Starwood Personalized Travel, Starwood offers various touches designed to appeal to Chinese travellers including in-room tea kettles, slippers, translated welcome materials and on-site translation services. Restaurant menus will also be made available in Chinese and will feature familiar favourites like congee.
"As Chinese travelers begin to travel beyond their borders en masse, they, like their Western counterparts before them, will gravitate to the hotel brands they know from home, and with Starwood's leading footprint in China, this gives us a great advantage," said Frits van Paasschen, president & CEO, Starwood Hotels & Resorts. "Just as our hotels in China
have historically catered to American and European travelers with familiar amenities from home, now our hotels globally will provide the same services to Chinese travelers."
Starwood will debut the service in 19 hotels globally including Sheraton New York Hotel & Towers; W New York - Times Square; Le Meridien Piccadilly, London; Sheraton Maria Isabel Hotel & Towers, Mexico City; Westin Paris - Vendome; Westin Tokyo, W Seoul Walkerhill; Sheraton Waikiki, Westin St. Francis, San Francisco and Sheraton Buenos Aires Hotel & Convention Center.