Starwood adds Foursquare to loyalty program
31 May 2011
Starwood Hotels & Resorts Worldwide has launched a new digital extension to its loyalty program by tapping into location-based social networking.
The hotel group has teamed up with social networking website Foursquare to allow guests to earn valuable Starpoints® and Free Resort Night Awards for foursquare activity at Starwood hotels and resorts in nearly 100 countries.
Members of Starwood’s loyalty programme can earn bonus Starpoints by checking in via foursquare with a confirmed reservation at one of more than 1000 Starwood hotels and resorts around the world.
“This new partnership between innovators redefines the ‘check-in’ for SPG members, enabling rewarding experiences beyond their hotel stays,” said Chris Holdren, Senior Vice President of Starwood Preferred Guest. “This is yet another example of Starwood’s ongoing commitment to build deeper relationships with our members worldwide in ways that are relevant to their lives.”
“We're thrilled to have the opportunity to work with Starwood on what will be one of the widest reaching loyalty integrations on any location-based service,” said Tristan Walker, Director of Business Development for foursquare. “Foursquare is focused on helping businesses reward loyal customers, and few companies truly understand customer loyalty like Starwood, so the partnership is a natural fit.”
For more details on the program visit spg.com/socialcheckins or spg.com/foursquare
