Sharks fin off the menu at Fairmont16 August 2012
Fairmont Hotels & Resorts has formally removed shark fin from all of its hotel menus in Asia.
The move, which also spans the luxury hotel brand's global culinary operations, supports an earlier Fairmont pledge to offer sustainable seafood choices in an effort to conserve precious marine species.
"We're proud to be at the forefront of the movement to stop serving shark fin. It's a logical step for Fairmont, given our decades long work in greening our hotels and our focus on providing guests with meals that are not only good for them, but also good for the planet," said Jean Michel Offe, Fairmont's vice-president, food & beverage. "Our hotels are constantly seeking ways to be more ethical in their menu choices and have removed other at risk species under the guidance of reputable seafood watch organizations. Simply put, it's the right thing to do."
As part of luxury hotel brand's Sustainable Seafood initiative, which was launched in 2009, Fairmont's hotels in Asia - Fairmont Singapore, Fairmont Beijing, Fairmont Yangcheng Lake and the iconic Fairmont Peace Hotel in Shanghai - will no longer feature shark fin on hotel menus including restaurant, in-room and banquet service meals. These hotels will continue to highlight alternative options on their menus, and seek ways to educate colleagues and guests on sustainable food choices that help conserve marine resources.