Shangri-La revamps loyalty programme

By HMA Staff 23 October 2010

Shangri-La Hotels and Resorts has restructured its Golden Circle loyalty programme.

From 25 October 2010, the revamped programme enables members to earn and accumulate points that can be redeemed for complimentary room nights, room upgrades, dining, and spa privileges at CHI, The Spa and Airline Miles.

Golden Circle is the only international loyalty programme that allows both staying and non-staying guests to earn and redeem Golden Circle Awards Points (GC Awards).

"From feedback and surveys, we understand that there is a group of our members who appreciate rewards in addition to personalised service and recognition. With the enhanced features we are raising the bar yet again and provide an even higher level of privileges to all Shangri-La guests," said Ng Wee Kee, director of corporate loyalty and partner marketing. "What makes this programme different is that we recognise and reward our members every time in every Shangri-La hotel, resort or Traders hotel no matter whether they are staying in the hotel or not."

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