Sales and marketing: World Cup packages
14 June 2010
Football fever has hit the world once again with the start of this year’s World Cup, held this year in South Africa. HMA looks at how some of promotional packages regional hotels have put together to mark the event.
Langham Place
For the super rich, Langham Place hotel is offering private World Cup parties in its Penthouse suite, for groups of up to 10 people. The HK$20,000 per-night package includes unlimited in-room dining, free-flowing beer, and use of a 61 inch plasma television.
http://hongkong.langhamplacehotels.com
Starworld Hotel and Casino
Starworld Macau, meanwhile, is hosting a StarWorld Soccer Mania promotion campaign for footie fans through to July 18. The campaign offer includes live TV broadcast of all matches with the indoor 885-inch mega LED screen and free flow of beer. Guests can also enjoy various F&B specials and enter lucky draws with prizes including free hotel accommodation, free dining coupons, and free play vouchers.
http://www.starworldmacau.com/en/home/index.htm
Regal Oriental Hotel
Big drinkers should head to the Regal Oriental Hotel, which is offering a couple of room packages for soccer fans priced at HK$888 and HK$988. The lower priced package includes one night accommodation, breakfast for two, eight cans of beer or soft drink, and two mixed nuts or potato chips. The Hk$988 package includes one night accommodation, a lunch buffet for two at the hotel’s restaurant, eight cans of beer or soft drink, and two bags of mixed nuts or potato chips.
www.regalhotel.com
Regal Kowloon Hotel
For those that like to have plenty to nibble on, meanwhile, Regal Kowloon Hotel has prepared two food-friendly World Cup Fever packages for the duration of the football tournament. The first package, priced at Hk$938 per room per night, offers a free room service snack menu including six bottles of Carlsberg beer, a pizza margherita and six pieces of buffalo wings. Alternatively, guests can go for an upgrade to the HK$988 per room per night package which includes a free beverage package at Basso Bar for two including two glasses of standard drinks plus snack platter. Each package also includes one-night accommodation in a standard room, a late check out at 3pm, and a 10% discount on food at hotel restaurants.
www.regalhotel.com
Shanghai Marriott Hotel Hongqiao
Finally, Shanghai Marriott Hotel Hongqiao is offering visitors to its Champions Bar a complimentary Chili con Care with every purchase of six bottles of Corona. In addition, guests can make bets and win prizes.
www.marriott.com
