Sales and marketing: Royal Wedding promotions
27 April 2011
The wedding of royal couple Prince William and Catherine Middleton may not be taking place in their city or even country, but that hasn’t stopped some of Asia’s hotel marketing innovators from coming up with ideas to participate in the occasion.
HMA looks at how some of the region’s hotels will be marking the event.
The Langham XinTianDi
is inviting Shanghai residents to celebrate what is being dubbed as the wedding of the century with a gala charity dinner. The event, which is being held in the hotel’s Grand Ballroom, will include a live telecast of the wedding following by a four-course dinner and auction, with proceeds going to the International Red Cross. Items up for grabs will include a pair of Wedgewood royal wedding cups and trinket box, a Dunhill men’s made-to-measure men’s suit, a Berry Bros wine tasting course in Hong Kong for six people, and a Boadicea the Victorious luxurious perfume gift box. The top prize will be a trip to London with five nights accommodation at The Langham, London. Tickets cost RMB988 (£93) per person or 8,888RMB (£833) for a table of 10.
The Siam Kempinski Hotel Bangkok
is serving an English-style High Tea plus champagne and special cake whilst showing a live broadcast of the event, which is to take place at Westminster Abbey in London. Prices are 720THB.
Rasa Sayang Resort and Spa
and Golden Sands Resort
also in Malaysia will also be screening the event as well as serving typical English cuisine on the day, according to the article. “British tourists comprise some 20% of our guests in the resorts and the wedding would be very significant to them,” the resorts director of communications Suleiman Tunku Abdul Rahman told the publication.
Turn to the next page to view some of the more notable Royal Wedding promotions being offered at hotels in London.