Rick Reilly named VP for account strategy for LRA Worldwide Inc.
10 July 2012
LRA Worldwide Inc., a provider of quality assurance measurement services for the hospitality and travel industries, has named Rick Reilly as vice president of account strategy. Reilly will lead the LRA account director team as it provides oversight on account strategy and management – from program development to ongoing data analysis – for LRA’s clients.
Reilly and his team will work directly with LRA’s operations groups located in the Americas, Europe, Middle East and Africa, and Asia-Pacific region. In the hotel sector alone, LRA’s work covers more than 100 brands across the select service, lifestyle, luxury and full-service segments.
Among other projects, Reilly and his team have been instrumental in LRA’s recent launch of Marriott International’s global quality assurance program, the international expansion of LRA’s business with Hyatt and Carlson Rezidor, and the development of new product offerings such as the Emotional Audit and the Competitive Competencies Hotel Industry Benchmarking Database.
Reilly, a 2002 graduate of the Cornell University School of Hotel Administration, also serves as a member of LRA’s senior leadership team. He resides with his family in Fort Washington, PA.
