Radisson Blu holds innovative design competition
04 October 2011
Rezidor has announced that its upper upscale core brand Radisson Blu is to redesign a hotel room based on the winning Mood Board from a recent competition.
Participants were invited to design a hotel room that matched their unique style and personality. The jury selected as the winning entry a Mood Board from Belgian contender Wim Alenus whose design will serve as inspiration for a newly done room at the Radisson Blu Royal Hotel, Brussels.
As part of his prize, Alenus will enjoy 30 free nights in "his" room over the period of one year. The designers of the top 10 Mood Boards have also won a weekend stay in the redesigned room.
"Eclectic, home sweet home, elegant, relaxing, real – these are some of the words the members of the jury used to describe the winning Mood Board", said John Kennedy, vice president marketing and customer Relationship at the Rezidor Hotel Group. "We loved this Mood Board because of its "feel at home" style and the Mood Board showed us the color scheme and the style of furniture Wim wanted in the room as well as the ambience.”
Rezidor received 12,345 entries in total for the competition, which was judged by Bart Canini, head of Creneau International, a global agency for design concepts; the Swedish designer Christian Lundwall; and Eugene Staal, Senior Vice President of Technical Development at Rezidor.
