Pan Pacific Bangkok to rebrand under Crowne Plaza
11 October 2010
InterContinental Hotels Group (IHG) is to take over the Pan Pacific Bangkok hotel and rebrand it as a Crowne Plaza property, the company announced today.
The 241-room property will be the first Crowne Plaza in Bangkok, and fifth IHG property in the capital.
The rebranding will come into effect January 1.
“It’s no secret that we’ve been looking for the right opportunity to open a Crowne Plaza in Bangkok,” said Jan Smits, managing director of IHG Asia Australasia. “This rebranding gives us the chance to launch Crowne Plaza in a great location and a fantastic platform to build this brand in Thailand.”
The property, which is owned by Ramaland Development Co. Ltd., had been managed by the Pan Pacific Hotel Group since 1995.
“We are excited to work with IHG to bring Crowne Plaza into Bangkok. We see a real opportunity in a hotel targeted at corporate travellers within the Ramaland complex,” commented Masao Hashimoto, director of Ramaland Development Co. Ltd and Vice Managing Director of Kajima Overseas Asia Pte Ltd.
In a separate statement
, Pan Pacific Hotel Group confirmed that its management agreement with Ramaland would not be renewed.
“We have had a great relationship with Ramaland Development Co. Ltd the last 15 years and we wish them every success with the property,” said A. Patrick Imbardelli, President and CEO of Pan Pacific Hotels Group.
“We will be strongly pursuing new opportunities for our brands in Bangkok and Thailand. We are confident of the long term prospects of this amazing country and it will not be long before we find that brand-defining and brand-relevant hotel for us.”