New hotel booking site launched
12 September 2011
A new hotel booking site has been launched that aims to help hotels increase their online business by targeting confirmed travellers with existing reservations.
The site, launched by Backbid and currently in private beta mode, allows hotels to see which travellers are coming to their market, how much they are willing to pay and what their travel preferences are because travellers on the site already have a hotel reservation, confirming their intention to travel. With this insider knowledge, hotels are able to create personalized offers and deliver them directly to consumers, enticing them to book with their property and abandon their original reservation.
The site differs from the traditional online booking channel which is based on price and discounting.
“BACKBID was created to enable hotels to increase their online booking rates, without discounting and without the rate parity, page placement and LRA allotment issues associated with traditional OTA sites”, said Chris Patridge, chief BACKBID hotelier at BACKBID. “The site offers a clear benefit for consumers as well. If the traveller isn’t able to find a more suitable hotel package on BACKBID, they can keep their existing reservation with no time or money wasted. It’s a win/win situation for both hotels and travellers.”
There are discussions at the moment about creating a global travel system online that could help people buy an airplane ticket, book a room, reserve a restaurant table, all of these in just one place. It's like creating a global travel team.