Marriott develops multi-lingual mobile app
14 February 2012
Marriott International has begun offering its mobile app for iPhone, iPod touch, and Android devices in Chinese, Spanish, German and French.
The device was originally released only in English, but after being downloaded more than 500,000 times has now been made available in other languages including Chinese.
The new Marriott Mobile tools enable travellers to quickly find nearby hotels, book a room, check their upcoming reservations and get details about their hotel, including photos. Guests can also enroll in Marriott Rewards, check their point balance, and find out what’s happening in the local area.
“As the Marriott International portfolio of hotels expands and diversifies worldwide, we are putting a premium on investing in our eCommerce channels, including mobile,“ said Shafiq Khan, senior vice president, eCommerce for Marriott International. “The launch of the app and new mobile website in four additional languages demonstrates Marriott’s commitment to serving our customers by speaking their language while they are on the go.”
To download the free Marriott app in Chinese go to www.marriott.com.cn/marriott/mobile-apps.mi,
