Market Metrix: loyalty program effectiveness
23 November 2011
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Loyalty Program Effectiveness*: 2009–2011
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Company
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2009
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2010
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2011**
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Hilton
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34.6%
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35.8%
|
39.2%
|
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Starwood
|
31.8%
|
35.4%
|
37.7%
|
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Marriott
|
35.0%
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36.2%
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35.2%
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Choice
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26.8%
|
24.8%
|
26.0%
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InterContinental
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25.8%
|
23.6%
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25.4%
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Hyatt
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17.0%
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21.3%
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21.0%
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Wyndham
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16.5%
|
14.9%
|
13.5%
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Industry
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32.7%
|
34.5%
|
34.5%
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*“How important was this loyalty program in your decision to stay at [HOTEL BRAND]?”
Score = Percent of guests who responded “Very Important”. Results based on average
performance of all brands within each company.
Score = Percent of guests who responded “Very Important”. Results based on average
performance of all brands within each company.
**Q1 and Q2 2011
Source: Market Metrix
Is there any opportunity to see the effectiveness on BEST WESTERN Loyalty programmed