Jumeirah Group to launch new brand
29 April 2010
(Update) Dubai-based luxury hospitality company Jumeirah Group has announced plans to launch a new contemporary lifestyle brand later this year.
The group said it is considering various locations including the Asia Pacific for the brand which will be called VENU Hotels.
And according to a report in UAE newspaper The National, Shanghai is one of the top contenders for the first hotel under the VENU hotels brand.
Both Dubai and Shanghai are being considered for the first hotel, according to the report.
The Jumeriah Group described VENU Hotels as being a contemporary lifestyle brand.
“VENU Hotels will, when launched, fulfil a clear market need and one that is highly complementary to the Jumeirah Hotels and Resorts brand. We are looking forward to a busy and exciting period opening new hotels, attracting new guests and introducing a new hotel brand concept to the world,” said Gerald Lawless, executive chairman of Jumeirah Group.
The Dubai-based luxury hospitality company’s existing portfolio comprises Burj Al Arab, Jumeirah Beach Hotel, Jumeirah Emirates Towers, Madinat Jumeirah and Jumeirah Bab Al Shams Desert Resort & Spa in Dubai, the Jumeirah Carlton Tower and Jumeirah Lowndes Hotel in London, and Jumeirah Essex House in New York.
