IHG selects Lanyon for lead and content management
14 February 2012
InterContinental Hotels Group (IHG) has appointed hospitality solutions firm Lanyon to provide lead management and content publishing. Under terms of the agreement, Lanyon will publish hotel content and rates for IHG and will deploy a customized white label lead management solution. The agreement with IHG will allow all of its properties to take part in Lanyon’s bids service, which enables IHG properties to submit unsolicited bids to a network of more than 520 leading global travel buyers. Additionally, Lanyon’s industry content management software will provide IHG with a seamless process to manage the distribution of hotel data across key third party selling platforms such as GDS and online travel agencies.
“The decision to work with Lanyon is a reflection of our commitment to ensuring the most efficient interaction possible with our corporate clients,” said Stephen Powell, senior vice president of worldwide sales at IHG. “Lanyon is regarded as a thought leader in the RFP world, and we look forward to providing our outstanding sales professionals with access to their leading-edge solutions.”
