IHG launches new pricing initiative

By HMA Staff 21 September 2011

InterContinental Hotels Group (IHG) has announced a new initiative focused on pricing.

Called ‘Best Price Guarantee’ and ‘Book With Us Advantage’, IHG’s website offers that any guest who finds a qualifying, lower room price for an IHG hotel elsewhere online will receive their first night free, and the rest of their stay will match the price found.

“IHG understands how much price influences a guest’s booking decision,” says Michael Menis, vice president - IHG Web and Interactive Marketing. “We are so confident we have the best prices for our hotels on our websites, that if guests find a lower price elsewhere online, we will back it up with the most powerful guarantee ever offered in the hotel industry and give them their first night free and the rest of their stay at the lower price found. The ‘Best Price Guarantee’ is our pledge to IHG guests that we understand their needs – and are backing it up with a free night.”

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