IHG launches new loyalty redemption booking tool
27 May 2010
InterContinental Hotels Group (IHG) Priority Club Rewards has announced the launch of a redemption booking tool.
Hotels Anywhere, which has been launched globally, enables members to instantly redeem their Priority Club points, or combine points and cash, for hotel stays virtually anywhere, even at direct competitors. An expansion of Priority Club Rewards' innovative pre-paid lodging card called Any Hotel, Anywhere, the new product gives consumers even greater flexibility and immediate booking capabilities at non-IHG hotels.
"Even with more than 4,400 IHG hotels worldwide, we know we can't be everywhere," said Don Berg, vice president, Loyalty Programs, IHG, "Yet, we understand that flexibility and choice are invaluable to our members. Hotels Anywhere gives our members the freedom and convenience to instantly book at tens of thousands of hotels worldwide using their Priority Club points; that's more hotel choices than all of our major competitors' hotel portfolios combined."
Hotels Anywhere makes it simple for members to find the hotel they're looking for, using best in class tools to filter their results by price range, star rating, neighborhood and hotel amenities. The site also offers easy access to extensive hotel photos, Trip Advisor® reviews and even virtual tours for many properties. Hotels Anywhere even gives members the flexibility to select exactly the room they want, offering instant redemption for upgraded room types (e.g. an ocean view room in Honolulu).
