IHG launches new iPhone booking apps
27 June 2011
InterContinental Hotels Group (IHG) has launched iPhone booking apps for each of its seven brands. The new apps provide customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations.
The iPhone apps for each brand contain booking and reservation management features including:
-Search, compare and book at IHG properties
-Plan arrival by accessing current reservations and quick access to maps, directions and hotel contact information
-Securely store credit card information to expedite bookings
-Enjoy “touch-to-call” access
-Manage travel profiles
-Receive communication about the latest promotions and offers
-Priority Club Rewards members have the ability to earn points and redeem for stays
-Enroll in Priority Club Rewards (membership is not required to use the apps)
Previous mobile apps from IHG include InterContinental Concierge Insider Guides app for iPad launched in December 2010; the Priority Club Rewards app for Android launched July 2010; and the Priority Club Rewards app for iPhone launched April 2010. IHG claims that in just over a year it has seen a nearly 1,000% increase in room night bookings from mobile devices.
“We are continuing to build on our mobile strategy by making our brands more accessible to today’s travelers who seek solutions that assist them through every step of the travel planning process,” said Michael Menis, vice president, Web and Interactive Marketing. “Our initial iPhone efforts were targeted at our Priority Club Rewards program, currently totaling 58 million members, and because our seven brands are at the heart of our business, we are building off that initial success by expanding our iPhone solutions to include apps for each of our seven brands.“
IHG’s brands are: InterContinental Hotels & Resorts, Hotel Indigo, Crowne Plaza Hotels & Resorts, Holiday Inn Hotels and Resorts, Holiday Inn Express, Staybridge Suites, and Candlewood Suites.