IHG launches app for Windows Phone
16 August 2011
InterContinental Hotels Group (IHG) has announced the global launch of its Priority Club® Rewards app for Windows Phone.
IHG launches app for Windows Phone
The new app provides customers with the functionality to find and book hotel rooms, check rates and view or cancel reservations for all seven of IHG’s brands. IHG claims it is the first major hotel supplier to offer an app for Windows Phone.
Other apps from IHG include the InterContinental Concierge Insider Guide app.
“Creating a booking app for Windows Phone is a key extension of our mobile strategy, as we continue to provide guests with booking solutions for their smartphone device of choice,” said Michael Menis, vice president, Web and Interactive Marketing, IHG. “Microsoft’s partnership with Nokia is expected to expand the reach of its global mobile platform, further positioning Windows Phone as an important and growing touchpoint with consumers. Our new Priority Club Rewards app for Windows Phone provides another mobile booking option for our 58 million Priority Club members.”
Other features of the app are click-to-call front desk for each hotel, and viewing of photos and amenities for each hotel.
