Hyatt Hotels Corporation has launched its select service brands Hyatt Place and Hyatt House in Asia with the signing of management agreements for three new hotels under the brands in Shanghai.

 

Hyatt will open two Hyatt Place hotels and one Hyatt House hotel in China’s largest city. 

 

The company also announced that Hyatt affiliates signed management agreements for eight additional full service hotels in China, bringing the total of announced Hyatt-branded hotels under development in China to 32.

 

The first Hyatt House and Hyatt Place hotels in China will be located in Shanghai’s Jiading New Town and Xinjiangwan suburbs.  Management agreements have been signed for the 210-room Hyatt Place Shanghai Jiading, the 77-room Hyatt House Shanghai Jiading, and the 150-room Hyatt Place Shanghai Xinjiangwan.

 

The signings mark a further development in Hyatt’s worldwide expansion of its select service brands, which also have properties under development in India, Europe and Latin America.  The Hyatt Place and Hyatt House concepts are rooted in extensive consumer research and offer casual hospitality in a smartly designed, high-tech and contemporary environment.

 

“These three new hotels will mark the introduction of Hyatt’s select service brands in China and will serve as a showcase for the Hyatt House and Hyatt Place brands as we expand their presence to other Chinese markets to meet the needs of increasing numbers of domestic travellers and affluent Chinese consumers.  We expect these innovative brands to be well received by Chinese developers and guests, and believe bringing our select service offerings to this market is an important step toward becoming the preferred hospitality brand in China,” said Nong Xia, senior vice president of real estate and development for Hyatt Hotels & Resorts in China.

 

Hyatt House Shanghai Jiading and Hyatt Place Shanghai Jiading, expected to open in the summer of 2014, will be part of a planned mixed use development near the city centre that will be comprised of commercial, residential, and recreational areas.  Hyatt Place Xinjiangwan, which will be located in the Yangpu District, is expected to open in early 2015.

 

The additional eight executed full service management agreements for new hotels in China include three Grand Hyatt hotels and five Hyatt Regency hotels.  The Grand Hyatt hotels will be located in Hefei, Lijiang, and on the Shenzhou Peninsula.  Of the five additional Hyatt Regency hotels, four will be located in Shanghai: Chongming, Hongqiao, Jiading and Wujiaochang; and one will be located in Zhenjiang.