How to create a buzz around your hotel
24 October 2010
When it comes down to it, every hotel offers the same thing—a place for travelers to use as their “home away from home” while on vacation or business. Certainly, some offer bigger accommodations, more luxurious amenities and state-of-the-art technology, but offering these things doesn’t ensure a property’s success.
There are two major components to a successful hotel operation. The first is creating an overall positive experience for hotel guests. From attention-to-detail and cleanliness, to the friendliness and helpfulness of the staff, even the smallest touch can make a huge impact – good or bad - by creating a comfortable and welcoming environment that will leave guests wanting to come back again. The second—and just as important—is a solid public relations and marketing plan, because let’s face it, no matter how top-notch your hotel’s service is, people have to know about your hotel before they book.
These “visibility” strategies are particularly important for small, independent hotels because, while many of them provide phenomenal vacation experiences—in fact, some of my most memorable vacations have included staying in lovely B&Bs and unique boutique properties—these hotels don’t often have the luxury of being associated with a well-known brand – and the marketing machine that goes along with it.
Read on to see some out-of-the-marketing-box ideas for creating some noise about your property.
You did a tremendous job! I know how much time it takes to put this kind of stuff together. It was very informative.