Hotel mobile tech spend set to increase, according to Motorola study
12 September 2011
More than half (56%) of hospitality organizations are planning to increase their mobile investments, according to a new study by communications and telecoms equipment provider Motorola Solutions.
The Motorola Solutions 2011 Hospitality Market Barometer
reveals that 91% of hospitality decision makers realise the increasing importance of mobile and wireless technology, while 78% recognise the role mobility plays in ensuring a competitive advantage for their business, and are looking to invest in new technology as a result.
iPad and mobile applications look set to be the technology priorities moving into 2012, according to those surveyed.
One challenge in increasing tech spend, however, is still persuading management to approve new technology purchases, according to the study.
"It is a challenge to demonstrate that the proposed technology infrastructure will indirectly reflect into a benefit to our business and will keep us up to date with the technology trends and market competition." Radi Karnib, Director of Information Technology Projectsat Rotana Hotel Management comments.
Karnib advises presenting the business case for new technology procurement emphasizing financial analysis listing the cost versus functions for the IT project.