Hilton voted top Asian hotel brand in consumer survey
08 September 2010
Hilton Hotels & Resorts has taken pole position in a recently released consumer survey of Asia’s top 1,000 brands.
The survey, conducted by global research company Taylor Nelson Sofres (TNS) together with Media magazine, found that Hilton was the most nominated hotel by consumers in its hotel category.
Also receiving nomination in the hotel category were Shangri-La Hotels and Resorts (2nd), Hyatt Hotels & Resorts (3rd), Taj Hotels, Resorts and Palaces (4th), and Sheraton Hotels & Resorts (5th)
The results were based on interviews conducted with more than 3,300 people across 10 markets including Australia, China, India, Japan, South Korea, Hong Kong, Malaysia, Singapore, Taiwan and Thailand.
Consumers were asked to name brands in different categories that they trust the most or that have the best reputation in terms of product and service standards.
Respondents were asked the following questions:
-When you think of [product / service] category, which is the best brand that comes to your mind? By best, we mean the one that you trust the most or the one that has the best reputation in [product / service] category.
-Apart from the best brand that you entered, which brand do you consider to be the second-best brand in the [product / service] category?
“Being named the top hotel brand in Asia is a strong endorsement of the efforts being made by our teams who consistently deliver exceptional, quality accommodations and services. We will strive to maintain this enviable position as the hotel brand of choice,” said Hilton Worldwide, area president – Asia Pacific, Martin Rinck.
Hilton currently has 47 hotels in operation in Asia and more than 530 properties worldwide. Hilton Beijing Capital Airport, China’s first luxury airport hotel, opened in July and the brand’s extensive development pipeline includes 33 properties in the Asia Pacific region. Hilton Hongqiao Shanghai (China), Hilton Pattaya (Thailand), Hilton Chennai Guindy (India) scheduled to open during the next two months.
A link to the survey is here.
