Hilton rolls out customized program for Chinese travellers
13 July 2011
Hilton Hotels & Resorts has announced the global launch a tailored experience for Chinese travellers.
Thirty hotels are already enrolled in the Hilton Huanying program, which debuts August 16 in San Francisco.
The launch comes at the same time as Starwood unveils plans to launch its own customized Chinese experience.
Under the Hilton Huanying program, Chinese travellers will find familiar comforts in three key touch points of the on-property experience (arrival, guest room and Breakfast at Hilton). These include a front desk team member fluent in Chinese, a selection of Chinese tea available upon request in the guest room, slippers, a dedicated TV channel broadcasting Chinese programming, and a welcome letter written in Chinese. Its breakfast offering includes two varieties of congee.
"Every experience we share with our guests begins with a welcome. Hilton Huanying is an extension of our brand promise to ensure every guest feels cared for, valued and respected," said Dave Horton, global head, Hilton Hotels & Resorts. "As the world prepares to welcome the growing number of Chinese travellers, we continue to lead and give guests compelling reasons to choose Hilton."
Hilton Worldwide currently has 3,750 hotels around the world, 17 properties of which are in China. It intends to expand its presence in China to more than 100 properties in the next five years. Eight of the company's hotels in China are in the Hilton Hotels & Resorts portfolio and the brand has another 49 properties in development.
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