Crowne Plaza Hotels & Resorts donates $60,000 through 'Charity Foursome' program
29 May 2012
PGA TOUR golfers at this year’s Crowne Plaza Invitational at Colonial played for more than the traditional plaid jacket, with the entire PGA TOUR field supporting the Crowne Plaza Hotels & Resorts “Charity Foursome” program that benefits four charities – Birdies for the Brave, Shelter In A Storm, Cook Children’s Medical Center and The First Tee of Fort Worth, Texas.
Each golf pairing played for one of the four charities with IHG’s (InterContinental Hotels Group) Crowne Plaza Hotels & Resorts brand donating $100 for every birdie and $500 for every eagle made to the pairing’s corresponding charity, up to $50,000.
To create awareness for the Crowne Plaza Hotels & Resorts “Charity Foursome” program and to help fans identify the corresponding charity for each golf pairing, the players’ caddies wore one of the four charity names on their caddy bibs.
Fans can participate in the Crowne Plaza Hotels & Resorts “Charity Foursome” program by visiting Facebook.com/CrownePlaza and select to which of the four charities they would like Crowne Plaza Hotels & Resorts to donate an additional dollar on their behalf, up to $10,000, making the total donation up to $60,000 for the Crowne Plaza Hotels & Resorts “Charity Foursome” program. Participating fans will automatically be entered to win a golf weekend getaway for two.
IHG is the Official Hotel and Resort Partner of the PGA TOUR, Champions Tour and Nationwide Tour. In addition to the official marketing relationship, IHG's Crowne Plaza Hotels & Resorts brand is the title sponsor of the Crowne Plaza Invitational at Colonial through 2015.
