Crowne Plaza Hotels & Resorts donates $60,000 through ‘Charity Foursome’ program
23 July 2012
Crowne Plaza Hotels & Resorts
has announced the final donation from its “Charity Foursome” program, which kicked off Memorial Day weekend at the Crowne Plaza Invitational at Colonial
and concluded on the Fourth of July. Four organizations benefited from the program: Birdies for the Brave, Shelter In a Storm, Cook Children’s Medical Center, and The First Tee of Fort Worth. During the tournament, each professional golfer played to benefit one of the four charities; Crowne Plaza Hotels & Resorts donated $100 for every birdie and $500 for every eagle made by each golfer to their corresponding charity, up to $50,000.
Crowne Plaza’s Facebook fans also played a part in the program by choosing which charity they wanted Crowne Plaza Hotels & Resorts to donate an additional dollar to on their behalf, up to $10,000. More than 7,000 fans took part in the effort on Facebook. Participating fans were automatically entered to win a golf weekend getaway for four.
To create awareness for the Crowne Plaza Hotels & Resorts “Charity Foursome” program and to help fans identify the corresponding charity for each golfer, the players’ caddies wore one of the four charity names on their caddy bibs. Brand spokesperson and PGA TOUR pro Rickie Fowler and his caddy Joe Skovron starred in a video
in support of the “Charity Foursome”.
Broken down, the amounts received by the beneficiaries were: $15,913.50 for Birdies for the Brave; $15,691.50 for Cook Children’s Medical Center; $14,393.50 for First Tee of Fort Worth; and $14,001.50 for Shelter in a Storm.
IHG is the official hotel and resort partner of the PGA TOUR, Champions Tour and Nationwide Tour. In addition to the official marketing relationship, IHG's Crowne Plaza Hotels & Resorts brand is the title sponsor of the Crowne Plaza Invitational at Colonial through 2015. The Crowne Plaza Invitational at Colonial is the longest running PGA TOUR tournament still being held at the original site (since 1946).