Cornell develops course with Sabre Hospitality
14 February 2012
Hospitality technology and marketing company Sabre Hospitality Solutions has teamed up with Cornell University School of Hotel Administration.
The faculty and Sabre executives have co-developed the content for a new course that will look at how hospitality marketing has evolved with social media.
The course, which will be offered during the 2012 spring term, will expose students to the latest developments in electronic marketing media for the hospitality industry, focusing on social media, mobile media, and search engine marketing.
"Sabre Hospitality is an award-winning company that finds technology solutions for some of the top brands in the hospitality industry, and we are excited to have them as the first industry sponsor of this course," said Steve Carvell, associate dean for academic affairs, SHA. "By collaborating with Sabre, we have a unique opportunity to build a bridge between theory and practice and present students with the most up-to-date practices in new marketing media."
