Centara ends Accor partnership agreement
24 September 2011
Centara Hotels & Resorts has announced it has terminated its partnership agreement with Accor after 25 years.
The decision affects three of the properties, which will be rebranded under Centara.
Two partnership agreements will expire on December 31, 2011, ending the joint branding of the Sofitel Centara Grand Bangkok (pictured) and Sofitel Centara Grand Resort&Villas Hua Hin. In addition, the contract for Novotel Hat Yai Centara will also not be extended beyond December 31, 2011.
From January 1, 2012, the three hotels will be rebranded as, respectively, Centara Grand Plaza Bangkok, Centara Grand Beach Resort&Villas Hua Hin, and Centara Hotel Hat Yai.
“Centara and Sofitel have been on a remarkable journey together, sharing a great vision and working closely to nurture and develop many exciting opportunities,” said Suthikiati Chirathivat, chairman of the Executive Board, Central Plaza Hotel Public Company Limited, owners of Centara Hotels&Resorts.
“We have enjoyed a highly-productive working relationship, and there is always the possibility of further collaborations in the future,” he said.
Centara Hotels&Resorts is Thailand’s largest operator of hotels, with 37 deluxe and first-class properties covering all the major tourist destinations in the Kingdom. A further 16 resorts in the Maldives, Philippines, Vietnam, Bali Indonesia, Srilanka, and Mauritius Indian Ocean, brings the present total to 53 properties.
There are now five brands within the Centara group, namely the premium Centara Grand, the 4-star Centara Hotels/Resorts, the intimately-scaled Centara Boutique Collection, Centara Residences&Suites, and the mid-range Centra Hotels brand.
