Sofitel launches employee ambassador program
20 July 2011
Sofitel Luxury Hotels has launched an Ambassador program for its 25,000 employees around the world.
Under the iniative, designed to help each employee become an Ambassador of the brand, employees were given their own personal passport, which will stay with them throughout their entire "professional journey" with Sofitel.
"This was conceived as a long-term project with the goal of making each of our employees into an ambassador of the brand. It is Sofitel's way of supporting its staff, both personally and professionally," explains Magali Laurent, VP Human Resources Sofitel Worldwide.
The program consists of three stages intended to attract talented employees, retain them with special training courses and offer them career advancement opportunities.
The first step called ‘Be Yourself’ deals with the recruiting process, and is described as a management training School of Excellence program intended to be a career accelerator, offering special conditions and personal support from a manager acting as the student's patron to promote successful integration from an internship into a hired position at supervisor level minimum. This program is also available for internal staff.
The second is called ‘Be Ready’ and encompasses required training courses on the three key Sofitel values, while the third ‘Be Magnifique’ offers a la carte training courses for empoyees’ career development.
