The 10 most read items on HMA in 2011

The 10 most read items on HMA in 2011

By HMA Staff 29 December 2011
 
In a region where new hotels are mushrooming, it’s hardly surprising that two of our most read items this year focused on how to get it right during the pre-opening phase. It’s a truism but you do never get a second chance to make a first impression and every general manager knows that to attract the all important repeat business, you have to pull out all the stops first time round. If you’re looking to open a new property in 2012, you would be well advised to check out both of our pre-opening articles - 15 steps to successfully launch a hotel and the 10 most common mistakes in hotel pre-opening and opening .
 
Proving that every good hotelier is always looking to up their game, another popular item this year was a feature on handling customer complaints, which looked at the most common complaints that tend to be found in this region and gave some pointers in how best to pacify that irate guest.
 
Dealing with the teething problems in the opening stages as well as recurrent issues are time honoured challenges for hoteliers, but a particularly pressing problem in the current climate for hoteliers in the Asia Pacific region is recruitment or more specifically how to recruit and retain the younger army of employees. Our feature on attracting Gen Y takes a look at some of the main areas of debate.
 
Finally, anticipating the next hot trend is always important in the hospitality industry and this year proved no exception. One trend that has really started to take off lately thanks to advances in technology is guest personalization – our hospitality technology columnist this year Roger MacFarlaine explored in this comment piece just how far he believes it can be developed.
 
Our 10 most read items in 2011 were:
 
 
Hotel Solutions Partnership’s Ibrahim Koura lists the most common errors to avoid when planning and executing a hotel pre-opening and opening.
 
Management and advisory services firm aims to open 30 hotels in Asia by 2013 under its new formation as Zinc | InVision Hospitality.
 
Feature: Handling customer complaints?
Even in the best run and most luxurious hotels, mistakes happen, problems arise, and guests aren’t happy. HMA takes a look at how best to handle complaints when they occur and how to keep them confined to the property.
 
Movenpick Hotels & Resorts IT executive Roger MacFarlaine explores digital profiling and how hotels can take guest personalization to the next stage.
 
Hotel Management Asia takes a look at some of the hotel management courses on offer in the Asia Pacific region.
 
World’s tallest hotel boasts 312 rooms, a 930sqm ballroom, and a chocolate-themed lounge.
 
Feature: Recruiting – attracting Gen Y
The success of the region’s many new hotels will heavily depend on its young employees – the Gen Y. But are hotel companies doing enough to lure Gen Y-ers to the hospitality business? HMA reports.
 
Standing out from the crowd is never easy, but a strong PR strategy surely helps. Communications expert Sarah Priddis lists 15 of the main points to consider when opening a new hotel.
 
Hotel general managers now have to juggle more tasks than ever before while some say the role itself has changed beyond recognition. Debbie Ma, consultant at HVS Executive Search based in Hong Kong, gives her views on the role of the modern GM.
 
Guests complain about their excessive prices, staff complain about the need to constantly monitor their usage – are mini bars still relevant to the modern hotel business?
 
 

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